Web Presence Analysis: How Visible is Your Business?
When was the last time you searched for your business online and analyzed what you found?
Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy. Otherwise, if you don’t know how others see your business in the search results, you are marketing your business blindfolded.
Why develop an extensive digital footprint?
All businesses should develop an extensive digital footprint as part of your online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching. If your business isn’t visible in the search engine results, you lose an opportunity to attract a customer.
Think of your online presence as one interconnected network of platforms that provide customer touch points. These can include your website, social media profiles, directory listings and review sites. Each of those touch points must effectively convey your brand to help your target audience get to know you. And each of these digital touch points should link to each other when possible.