Top 10 tips on how to make your website more SEO friendly
Search Engine Optimisation (SEO) continues to lead as a digital marketing tool that has proven its success rates and effectiveness over a long period of time. SEO forms part of an integral digital marketing strategy for many brands. One can’t plan to enhance online brand presence without having a well thought through SEO strategy.
You can have the most compelling and thought-provoking website content, but if you have not optimised your content for search engines you will lag behind your competitors and not obtain the website traffic you desire, in order to generate leads and enhance your brand’s online presence.
There are two elements of SEO, these include on page optimisation and off page optimisation.
On page optimisation: Makes changes to HTML code, content and structure of a website, making it more accessible for search engines to rank your website higher and making it easier for users to access your site.
Off-page optimisation: Focused on building links to your website and covers activities like social media, digital and web public relations.
- An effective SEO strategy takes the following factors into account:
- A search friendly website structure
- A well-researched list of key phrases and keywords
- Content optimised to target selected key phrases and keywords
- Link popularity
So how does one get started with implementing an effective SEO strategy?