3 Key Tips for SEO
In the last couple of years, a lot has changed in the SEO world. Although a lot has changed, certain fundamental principles and truths about SEO remain unchanged. For instance, targeting specific keywords with the intention of improving the organic rankings of a website no longer work with search engines in 2018, however, you need to know that keywords are still essential. SEO experts use keywords to reveal much more about users and what the users struggle with.
It can be quite a challenge to choose a good SEO technique to use for marketing your website because there are so many different and conflicting SEO techniques out there making it hard to choose which technique you could safely ignore. Discussed below are some of the things that you need to know about search engine optimization.
Get rid of anything that slows down your website
In the past, it was normal for an individual to get away with a slow-loading website. There are times when you could have to wait for about five to ten minutes for a popular news site to load fully.
In today’s marketplace a slow website is something that not many people tolerate in their normal internet surfing. A slow page on the internet can now frustrate a person and ultimately discourage them from buying any of your products or services. According to research done by Strange Loop, a one-second delay in a page load time can lead to a loss of 7% in conversions. This demonstrates that a slow site is considered an untrustworthy site in potential buyers. Period. According to another survey done by eConsultancy, 40% of people on the internet will abandon websites that take more than three seconds to load.
Therefore, if you are interested in the success of your business, make sure you have dealt with the load time speed of your website.